Here we have Avalos Home Improvement.  As a company they were looking for a logo design that is modern and easy to identify what they do while still being different within their industry.

Their visual identity intends to communicate that they are committed to provide the best quality service in turn providing home improvement. When their audience comes across their brand they want them to feel secure, protected, and welcomed, similar to what we would want our homes to feel like.

While going through the creative logo design process I explored combinations of the letter A for Avalos + 🏡. I made the home look like the letter A and added the features of windows and a chimney to further represent a home. The details are minimal to maintain the modern look they were going for.

This logo icon allows them to achieve the easy to identify mark while still being different within their industry.

We went with a nice clean modern font that maintains a professional look to their brand.

When choosing the color palette we kept in mind what we wanted to visually communicate and as always keeping our targeted audience in mind. We went with a similar military style color palette to symbolize the work ethic and quality service they are committed to provide to all their clients. The color green also represents improvement. The khaki color is also warm and welcoming.

I had a great time working on this project. The owners of Avalos Home Improvement were extremely satisfied with the end results.
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